Add-Ons
You shouldn't have to book a call to find out what something costs. So here's the whole menu, flat priced, with what's included and what isn't written out plainly. You do not have to be a client to buy any of it.
Start here if you already have a site and it's just not doing its job.
Yes, and most of the time that's cheaper than a rebuild. The $450 Tune-Up is the full pass, and $150 Small Web Fixes handle the one-thing problems. If a rebuild really is the honest answer, I'll tell you that instead of taking the easy money.
Not included: new pages, a redesign, or new photography. A content edit means swapping text or an image on a page you already have.
Straight talk: if you keep needing fixes, the $125/mo Care Plan below is the better deal. Two fixes cost more than a month of it.
Good to know: most local service businesses fit inside their tier. I'll tell you up front if your service or area list pushes you past the cap.
Next: the tools that let customers book, pay, and buy without calling you.
Yes. Each one is a flat price and covers the same thing: I connect, embed, style, and test one platform you already own, on up to 2 pages. Booking is $225, Payments is $200, and Ticketing is $350.
Not included: the platform subscription, a second platform, or managing your calendar after launch.
Not included: the platform subscription, processor fees, a full store, or handling refunds and disputes for you.
Not included: the platform subscription, ticket fees, or running the event and its guest list for you.
Not included: your ad budget, the background check fees Google charges directly, or ongoing management. This is a one-time setup so you can run it yourself.
Not included: product photography, writing your product descriptions, products past the 20-item cap, or processor fees.
Not included: product photography, writing your product descriptions, products past the 50-item cap, or processor fees.
Next: how the business looks, and who it can talk to.
Both. The Logo + Brand Kit is $400 and you walk away owning every file. A Spanish version of your site runs 25 to 40% of the build price, which is the only variable price I have, and I quote it flat before we start.
Not included: trademark filing, printed materials, or vehicle wrap layouts. Every file is yours to keep.
Why it's a range: a 4-page site and a 12-page site are different jobs. This is the only item on the page I can't put one number on before I see your site.
And if you'd rather not deal with any of it month to month, here's that.
Three flat plans, month to month. Care Plan is $125/mo, Content Plan is $350/mo for 2 posts, and Content Plan+ is $550/mo for 4. Nothing is required, nothing auto-renews on you without you knowing.
| Plan | Price | What it covers |
|---|---|---|
| Care Plan | $125/mo | Hosting, backups, security, monitoring, and small edits capped at 30 minutes per month. |
| Content Plan | $350/mo | 2 blog posts a month, written in your voice. |
| Content Plan+ | $550/mo | 4 blog posts a month, written in your voice. |
If you're starting from scratch, the three build tiers are on the web design page, the Top 3 guarantee is explained on the local SEO page, and the packages page shows what you save buying a build and the rankings together.
A word on why every price here has a number next to it.
Because hiding them is a sales tactic, and I don't like being on the other end of it. You should be able to figure out what this costs at 10pm on your couch without giving anybody your phone number first.
Ian Mendoza · Founder
I spent years on sales floors where the price came out at the end, after you were already invested. It works, and it makes people feel like they got handled. I'd rather you know the number before you know me.
So every item here has a flat price and a line about what it does not include, because the thing that actually burns people isn't the price. It's the stuff they assumed was in it.
Ian
The questions people ask about this list.
Straight answers
No. Every item on this page can be bought on its own, whether I built your site or not. Plenty of people start with a $450 Tune-Up or a $150 fix on a site somebody else built, and that's a perfectly fine way to work with me.
A content edit is a text or image swap on a page you already have. Changing your hours, replacing a photo, rewriting a paragraph. It's not a new page, a new section, or a redesign. If what you want is bigger than an edit, I'll quote it before I start.
Because a 4-page site and a 12-page site are genuinely different jobs, so it runs 25 to 40% of your build price. It's the only item here I can't put a single number on up front, and I quote it flat in writing before we start so it never moves on you.
If it's genuinely one thing, buy the $150 fix. If you find yourself asking every month, the Care Plan at $125 a month is the better deal, because it covers hosting, backups, security, monitoring, and 30 minutes of edits every month for less than a single fix.
Small Web Fixes are usually done within a couple of business days. A Tune-Up runs about a week. Logos, shops, and integrations depend on how fast you get me files and approvals. I give you a target date before you pay, then I hit it.
Know what you want? Tell me below and I'll send the quote in writing.
Keep going
No pitch. No pressure.
Send me the one thing that's bugging you about your site, or the thing you wish it could do. I'll tell you which item on this page covers it, what it costs, and how long it takes. If nothing here fits, I'll say that too.
founder@stoughtonmedia.com