Field notes · Local SEO
Straight-talk advice on getting your service business into the Top 3 on Google, the same playbook I use with clients. No jargon, no fluff.
If your chiropractic practice runs multiple locations, here's why each office needs its own Google Business Profile, not one shared listing.
Read the postRoofing GBP suspensions trace back to three causes: a keyword-stuffed name, an address mismatch, or rapid edits. Here's how to fix and prevent them.
Read the postYes, real job photos on your Google Business Profile help your roofing company rank higher on Google Maps. Here's why they matter more than most roofers realize, and what kind of photos actually move the needle.
Read the postYour Google Business Profile's primary category is the single biggest map pack ranking factor, more than reviews or photos. Here's why it outweighs everything else, and how to pick the right one for your business.
Read the postA dental practice with more than one dentist should run on a single Google Business Profile, not one per doctor. Here's why splitting listings fractures your reviews and rankings, and how to consolidate them the right way.
Read the postSwitching your HVAC company's Google Business Profile category by season sounds smart, but it usually backfires. Here's what your category actually controls, why the seasonal swap costs you rankings, and the fix that keeps you visible for both AC and heating searches year round.
Read the postHow do I get my local business recommended by ChatGPT, Google AI Overviews, and other AI search tools? Here's what actually gets a business cited by AI search.
Read the postA Google Business Profile is the free Google listing that puts your business on Maps and in local search. Here's what it actually does, why every business needs one, and what happens if you never claim yours.
Read the postYes, plumbing companies without a storefront can rank on Google Maps. Here's how service area businesses set up their profile to land in the map pack.
Read the postMost plumbing companies need 40 to 80 Google reviews at 4.5 stars or higher to consistently land in the map pack. Here is the benchmark that actually matters, and why velocity beats volume.
Read the postThe map pack is the three businesses that show up when someone searches "[your service] near me." Here's the exact 30, 60, and 90 day process I run to get you one of those spots.
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